"Going Green" not a big deal to consumers
This just in from CNSNews
By Randy Hall
CNSNews.com Staff Writer/Editor
August 15, 2007
(CNSNews.com) - Despite unwavering attention from the media, government and business, global warming is only of moderate concern to most consumers, according to a new survey of consumers and their environmental attitudes.
"Consumers are not drinking the Kool-Aid when it comes to green," said J. Walker Smith, president of the Yankelovich, Inc., marketing firm, which released the survey results on Monday.
"While they're highly aware of environmental issues due to the glut of media attention," said Smith, "the simple fact is that 'going green' in their everyday life is simply not a big concern or a high priority."
This is "the first study of its kind to examine how much consumers truly care about green issues," stated the research firm, based in Chapel Hill, N.C., in a news release, which further noted that only 34 percent of consumers feel much more concerned about environmental issues today than a year ago.
These groups largely use "spoke-alarmists whose own wretched excesses expose the movement's hypocrisy and/or lack of seriousness," Horner said. As a result, "the consuming public sees this for what it is: a fashion accessory or statement of fashionability, but not a crisis." (Don sez - algore consumes at least 12 times more energy than the average American)
Telephone calls and e-mails seeking comments from such "green" groups as the Sierra Club, Greenpeace International, the Environmental Defense Club and the Natural Resources Defense Council were not returned by press time. But Smith had some good news for environmental activists. (Don sez - is anybody surprised? They can't refute science.) Read the article...
By Randy Hall
CNSNews.com Staff Writer/Editor
August 15, 2007
(CNSNews.com) - Despite unwavering attention from the media, government and business, global warming is only of moderate concern to most consumers, according to a new survey of consumers and their environmental attitudes.
"Consumers are not drinking the Kool-Aid when it comes to green," said J. Walker Smith, president of the Yankelovich, Inc., marketing firm, which released the survey results on Monday.
"While they're highly aware of environmental issues due to the glut of media attention," said Smith, "the simple fact is that 'going green' in their everyday life is simply not a big concern or a high priority."
This is "the first study of its kind to examine how much consumers truly care about green issues," stated the research firm, based in Chapel Hill, N.C., in a news release, which further noted that only 34 percent of consumers feel much more concerned about environmental issues today than a year ago.
These groups largely use "spoke-alarmists whose own wretched excesses expose the movement's hypocrisy and/or lack of seriousness," Horner said. As a result, "the consuming public sees this for what it is: a fashion accessory or statement of fashionability, but not a crisis." (Don sez - algore consumes at least 12 times more energy than the average American)
Telephone calls and e-mails seeking comments from such "green" groups as the Sierra Club, Greenpeace International, the Environmental Defense Club and the Natural Resources Defense Council were not returned by press time. But Smith had some good news for environmental activists. (Don sez - is anybody surprised? They can't refute science.) Read the article...
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